Where should Recruiters Share content?
Where should Recruiters share content?
Profile Headlines
A tip is to change the the first 150-200 characters of your profiles, to let people know upcoming news, such as you are hiring, or specialising in specific markets…. this without them having to click…. who wants to have to click a mouse or tap a phone screen!
Groups
Most Social Media Platforms have specific interest groups, this means that everyone in that group is already interested in that topic, and so is a great place to share content.
- 68% of job seekers feel that signing up to these groups is important to progressing in their own career.
- 49% join to find out about the latest job opportunities/recruitment trends
- 42% of people want to find out about people in their industry
Insights and analytics
Use platform analytics like facebook insights and google analytics to make sure what you’re sharing is reaching the right audience, many of the platforms have different analytics functions. I personally use GA to assess the impact of the Improve and Consult Website.
Employees
There will be people in your organisation who are Social Media Gurus; encourage your staff to share jobs, content, articles, stats and be an advocate for your brand.
Content is for your audience…. not to make you feel better
Remember that the content you post and share is to be read by people in the real world and will need to be tailored depending on where you share it.
“I’m stuck in traffic, soooo annoyed, why do cyclists take up so much room…. this person driving ahead of me is 150, and it would be quicker if he walked”
This may be okay for a personal instagram profile with a photo of the road of doom and driving miss daisy, as instagram is often used as a window into peoples lives. However, it isn’t appropriate forlinkedin. Your audience will engage with you based upon your profile and content. Don’t share the same content to different audiences. It is important to not pretend to be someone else, as people buy from people, however, you still need to be professional and relate to the organisations brand.
My old manager used to say that you should “act one level up and think 2 levels up” and so don’t put something on social media that you wouldn’t’t feel comfortable saying or emailing to your GM.
Remember when you share content, make sure its engaging content and what is fashionable now (eg, photos of a late 90’s comedy shows….. may not appeal to your target audience). Videos and images work well with Millennials as do emoji’s on certain platforms i.e. twitter where character count is limited, however, car, annoyed face, clock, old man, car, steam face, cyclist, gravestone, clock, office building may not be ideal for linkedin. Emoji’s also bring a little humour.
Social Media has a huge impact on your personal brand….how huge?
