Why is the Voice of your customer (VOC) important?

Whether its your hiring managers, Onboarding team, IT Team or HRBPs the following commercial principal still applies. “There is only one boss – the customer. He can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  Sam Walton, Walmart

The Voice of your customer/manager enables the business or department to understand what it is our customers (external or internal) really want. We think we know, but 90% of the time, what we think is most important to our customers is not correct.

Let’s speak to our customers and ascertain what is most important.

“Of course speed is important, but most of the time your team sends us documents that are incorrect and we spend hours correcting them. Accuracy is the most important thing to us. We would be happy for a 24 hour delay if it was correct”.

“We were hitting our KPIs and Metrics, but they were the wrong metrics. Let’s focus on accuracy going forward.”