Social Media’s effect on EVP and Brand

Social recruiting isn’t just about publicising vacancies, its about relationships, EVP and Brand

Relationships

Creating relationships with potential talent and informing them about what it is really like to work for your organisation. Its really crucial to show the true company image, sometimes warts and all; especially if you are looking to attract the best and deflect the rest

Candidates only see Brand

People don’t see a difference between the recruiter, sales or marketing, they only see the company brand.   Sometimes someones first contact with the company brand is in the trenches (in shops, at events or on the phone). 

This experience will influence their decision as a candidate. Equally candidates are customers, for every candidate you annoy or upset, you are driving away a customer.

Showcase your company culture

Social Media is a great way of showcasing your company culture and improving your EVP and Brand. Nowadays, people don’t just look at your company website and careers site; they will get on your Twitter feed and LinkedIn company page. Therefore you should share photos of your team and update these new followers with news and then you can communicate the latest vacancies. When you share this kind of content on your social media accounts, it will reach people who are already following your company.

Theses people are already engaged with your brand and company…. who knows, maybe they would like to work for you? I love the premier league and follow the Ladbible on social media , if any of these groups advertised a relevant role, Id be all over it, because i am already engaged.Some larger organisations look for bloggers within their own ranks, such as their employees, and get them to write about what they do or what they feel. Deloitte ask their employees to lend their twitter feeds to the company pages, and these guys have a great EVP and Brand.

Company Employees

Encourage your managers and employees to get on social media and become brand ambassadors. Employees often look up the profile of the person they are interviewing with and may connect with them on Linkedin after, not to mention using Social Media for research on the organisation. Research says that 70% of people trust what employees say about a company over what is shown in brand advertising. For this reason your existing employees play a critical role.

Don’t reinvent the wheel

Dont spend hours creating EVP and Brand, images and designing profiles. Have a chat with your marketing and sales departments, Im sure they would have material or sales templates that you can use as a base. This is important as its will also ensure that you have the same messaging around the employer brand, there is no point reinventing the wheel.

I started Improve and Consult because I wanted to spend more time with family and wanted to enjoy my work, not loathe it. Read about it here, Work Life Blend