Recruitment channels on Social Media

So what is the best recruitment channel for finding talent on social media? Improve and Consult have years of recruitment experience and will talk you through the main players.

LinkedIn is more professional/corporate so we use this to share articles that appeal to candidates, clients and vendors. LinkedIn is a professional network where people ‘expect’ communication around work subjects. According to the Recruitment & Employment Confederation (REC), LinkedIn is the preferred network for recruiters, with 94% using it to source candidates. Candidates list their CV and highlight individual working achievements and expect to be engaged.

The goal of Linkedin is to highlight individual working achievements, it is therefore ideally suited to being used in the recruitment process. Its great for sharing share vacancies too.

Facebook is great for promoting company culture and brand. Facebook is much more personal and so dont be too professional as not everyone agrees with “talking shop” on facebook, therefore its not the ideal Recruitment channel. Large organisations use FB to contact passive candidates by sharing knowledge, building a relationship and keeping them informed. With talk of Facebook poised to enter the jobs market, social media and the recruitment market is about to take another leap

Twitter is good for exposure and getting the attention of industry influencers and engaging in conversations. Twitter is extremely valuable for connecting with young people for your graduate, internship and apprenticeship programmes. Along with facebook it is great at giving candidates a behind-the-scenes look at working at your organisation. You can also use Twitter to let the audience know about upcoming roles and recruitment campaigns stores; you can tweet a new vacancy directly to relevant local media and local influencers. Twitter can be used to post jobs and events and alert people to new blog posts.

YouTube helps us promote our brand and EVP further with video content and jobs. Video gets high engagement on LinkedIn, Facebook & Twitter; therefore it is beneficial to share your YouTube videos to other platforms. Youtube is used as a way to communicate your employee testimonials and these videos can be embedded on the actual career website.

Pinterest is an image based social media. Majority of Pinterest’s user-base are women and creatives and freelancers. Its a great platform for exposure of your Brand and culture, and although not the best Recruitment channel, it is good for passive browsing candidates, that you can redirect back to your jobs page or linkedin.

Instagram is massive with the younger generations. It isn’t as commercial as Facebook; members can enjoy the platform without the adverts and peoples news feeds. The secret to attracting passive candidates is to tell a great story about your company, Share company culture and improve your EVP through photos and videos. Celebrities do well on Instagram, because they show glimpses of inside their world, and gives the audience a moment in their life…do the same with your company.

What influences a candidate’s decision